Improving the Arecanut Supply Chain: Transparency, Trust, and Better Outcomes

How better sourcing, lean inventory, swift logistics, and digitalization can reduce volatility and improve farmer share.

Arecanut is a high-value crop and a livelihood for millions of people. Yet the supply chain can be fragmented—making pricing unpredictable and reducing the share that reaches farmers.

At Totas Marketing LLP, our focus is on improving supply chain processes through practical steps such as:

Better sourcing and streamlined inventory
Swift logistics movement and reliable fulfillment
Demand forecasting and better pricing discipline
Stronger money collection processes and reduced leakage
Digitalization (platform + mobile workflows) to improve transparency and predictability

Our long-term goal is to connect supply and demand more directly—so farmers and buyers both benefit from quality, consistency, and trust.